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Culinaire & Beyond (C&B) is an international consultancy firm with a localized approach. We provide expert, cultural and market relevant consultancy solutions for the Hospitality & Restaurant sectors in the Middle East & North African regions. Our comprehensive solutions offering employees a proven methodology and covers the complete spectrum of services required by Entrepreneurs, SME’s and larger players primarily in the Hospitality and F&B sectors. From conceptualizing and launching new projects, to operational assessments and restaurant turnarounds for existing operations, the C&B consultancy team will support you in making your concept a sustainable success in the Middle East.

  • Concept Creation & Execution
    We bring together ideas, disciplines, culinary knowledge, management and technical expertise, and a passion for
    operational excellence to create strong brand concepts that are destined for strategic success.
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  • Interior Design & Kitchen Layouts
    Culinaire & Beyond has real-world restaurant operations experience designing winning interiors and kitchen
    layouts that support maximum productivity and a superior customer experience.
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  • Marketing Support
    Our network of restaurant marketing and branding experts will help you develop or strengthen your brand through innovative,
    integrated marketing campaigns that will increase sales and profitability, and build brand equity in the online and offline space.
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  • Menu Engineering
    At Culinaire & Beyond we help you design and develop menus that positively impact
    sales and profit, create effort, and ensure guests experience the ‘wow’ factor.
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  • Operational Strategies & Manuals
    Culinaire & Beyond create comprehensive, expert documentation for your business. This includes all manuals for policies and procedures,
    training, operating systems and operations, in addition to recipe manuals.
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  • Brand Strategies
    Our Brand Strategists will help you to build a brand that connects with your target customer,
    stands out from the competition, and boasts a feasible economic model.
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  • Technological Support
    Culinaire & Beyond provides comprehensive remote and local technical support. We deliver a range of turnkey services including
    systems configuration and integration, trouble shooting, in addition to providing systems training programs for your staff.
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  • Human Capital Sourcing & Training Support
    Culinaire & Beyond is your recruitment and training partner. We will source, interview, reference check, background check and present qualified operations
    and culinary candidates for your management and employee team. In addition to recruitment, C&B provide professional training support for food service employees
    through our bespoke foodservice coaching programs.
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  • Compliance Support
    Leveraging an in depth understanding of industry and market specific regulations, Culinaire and Beyond will
    support you in ensuring your business is always in complete regulatory compliance in terms of investments,
    trade laws, local municipality, labor laws and health and safety, and local culture and customs.
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C&B’s Proven Approach

Our proven approach to developing your concept will support the realization of your vision. We leverage our diverse local and international teams’ extensive expertise and experience, together with in depth data and a deep understanding of the local and regional market, to tailor culturally aware solutions that meet your project needs now and in the future. The methodology utilizes a New Concept Development framework that will equip you with the tools to successfully navigate the challenges of establishing a new venture in the region and includes a unique tailored strategy, while our Operations Assessment methodology will provide an in-depth assessment of your business and a turnaround strategy to guarantee future growth and long-term success. So, whether you’re developing a concept for scalable growth, or are a single-unit operation, C&B can help you develop and nurture a brand that is dynamic, differentiated and economically viable.

How we work with you
Concept Creation
Operation Assessment
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